Originally released back in 2012, the Red Apples 45 collective LUV NY, featuring AG & OC of DITC, Roc Marciano, Kurious, Dave Dar, Kool Keith, and producer Ray West, set the Bronx-based record label in a new direction. The collaborative album received a placement at number 7 in the the Village Voice's Ten Best NYC Rap Albums of 2012.
In 2013, the LUV NY concept returned for a limited-edition cassette-only EP titled The Snake Tape. This featured some of the original cast and new appearances from Lord Tariq & L Fudge.
Now in 2015, LUV NY finally gets a double vinyl treatment, combining both releases as the LUV NY Collective. This includes an unreleased song featuring AG & Lord Tariq.